Define Your Audience

My survey monkey results

Twitter poll results

As well as using survey monkey to gain results I also created some polls on twitter to get more of a range of results. All my results  had between 50 and 70 respondents with over 200 impressions on twitter in general. These twitter responses may be quite biased as the majority of my 4,000 followers are more interested in the 'alternative' music scene. Overall this poll was successful in collecting small amounts of data however there were downfalls such as not being able to have a box so the respondents could type their 'other' option, having a different number of results for each question.

These twitter poll results show 73% of 64 respondents prefer indie/rock/metal music compared to pop, country and 'other', 38% of respondents watched music videos within the past day which shows how active my audience is on music videos on this media platform. The majority of my audience watches music videos on YouTube and 64% have never paid any money to watch/own a music video.

My target audience

• Mainly Females
• 14-25 year olds
• mixed emotions
• love and love loss
• very familiar with music videos
• inide rock genre

Mood Board on my target audience;