Casting, Mise-en-scene, Props, Location, Costumes, Cast List

Costumes & makeup

As I have decided to be in my own music video I created some time lapse videos showing costume ideas for my music video.

For casting I decided to be in my own music video as I am the look I would like for my video.

Costume idea 1;

Influences- 

Front women of indie rock bands such as Jenna Mcdougall of Tonight Alive, Hayley Williams of Paramore and Taylor Momsen of The Pretty Reckless have inspired my first costume idea greatly due to the flannel shirts, denim shorts, dark makeup and hairstyles.

Costume idea 2;

Influences- 

Women in the rock music industry such as Ashley Costello of New Years day and Taylor Momsen and The Pretty Reckless have influenced this costume idea due to the dark makeup, stand out hair and outfit choices

Mise-en-scene, Location ideas;

I took a trip to lord line and documented my visit in a video to show my footage of where I would like to film.

Documented footage of my trip to Hull Marina 

Animatic

I created my Animatic using windows movie maker and used the text tool to represent how I would like to present my lyrics when editing.

Storyboard

Production Plan

Lyrics

Analysis of lyrics

For my music video I will be cutting the first 42 seconds from the song as I feel the song is already too long and there is not much i can do with this part of the song in my video, therefore I will be analysing the lyrics from 43 seconds onwards. I also created a photo series to my song with photographs I took at Lord Line and Whitby to create the overall feel, tone atmosphere and mood for my video. I believe all the lyrics to this video create imagery and therefore its easy to create visuals. The photo series also portrays how i would like the lyrics to be shown in my video.

Lyrics;

I remember you ascending all the stairs up to the balcony
to see if you could see me - hidden quietly away
And I remember the skin of your fingers,
The spot three quarters up I'd always touch when I was out of things to say.
You held my hand, but you were too afraid to speak and I could never understand.
I remember when you leaned in quick to kiss me, and I swear,
that not a single force on earth could stop the trembling of my hand,
And I remember how you smiled through the smoke
in a crowded little coffeehouse and laughed at all my jokes.
And I remember the way that you dressed and,
how we wasted all the best of us in alcohol and sweat
And I remember when I knew that you'd be leaving, how I barely kept up breathing
and I bet if I had to do it all again, I'd feel the same pain,
And I remember panicked circles in the terminal in tears.
How I wept to god in fits. I've hated airports ever since.
It must be true what people say, that only time can heal the pain.
And every single day I feel it fade away, but -
I still remember how the distance tricked us,
and lead us helpless by the wrist into a pit to be devoured.
I still remember how we held so strong to this,
though we had never really settled on a way out.
I still remember the silence, and how we'd always find a way
to turn and run to our mistakes.
I still remember how it all came back together just to fall apart again.
My dear, I hear your voice in mine.
I've been alone here, I've been afraid, my dear.
I've been at home here. You've been away for years. I've been alone.
I breathed your name into the air; I etched your name into me.
I felt my anger swelling; I swam into its sea.
I held your name inside my heart, but it got buried in my fear.
It tore the wiring of my brain; I did my best to keep it clear.
So, dear, no matter how we part, I hold you sweetly in my head.
And if I do not miss a part of you, a part of me is dead.
If I can't love you as a lover, I will love you as a friend.
And I will lay a bed before you; keep you safe until the end.

Lyrics Analysis using my photo series;

Define Your Audience

My survey monkey results

Twitter poll results

As well as using survey monkey to gain results I also created some polls on twitter to get more of a range of results. All my results  had between 50 and 70 respondents with over 200 impressions on twitter in general. These twitter responses may be quite biased as the majority of my 4,000 followers are more interested in the 'alternative' music scene. Overall this poll was successful in collecting small amounts of data however there were downfalls such as not being able to have a box so the respondents could type their 'other' option, having a different number of results for each question.

These twitter poll results show 73% of 64 respondents prefer indie/rock/metal music compared to pop, country and 'other', 38% of respondents watched music videos within the past day which shows how active my audience is on music videos on this media platform. The majority of my audience watches music videos on YouTube and 64% have never paid any money to watch/own a music video.

My target audience

• Mainly Females
• 14-25 year olds
• mixed emotions
• love and love loss
• very familiar with music videos
• inide rock genre

Mood Board on my target audience;